Gamification captures the essence of what makes games so alluring and integrates it into non-gaming contexts to stimulate positive customer behavior. Gaming taps into our competitive human nature, and winning something makes people feel good, increases their engagement, and makes any occasion more memorable. Primarily, Millennials and Gen Z are hooked to gamified content that is easily consumable, visually appealing, and highly addictive. Most people, regardless of their age, love games. “Games are the only force in the known universe that can get people to take actions against their self-interest, predictably, without applying force.” Gabe Zichermann
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